Branding (if you haven’t worked on creating a brand yet) or rebranding (if you’re considering a job or career shift), means deciding which career path you’re on and tailoring your message, expertise, and what’s visible to network connections and prospective employers, to match that brand.

Your brand, besides showing what you’re capable of doing and where you’re heading, will show employers what you can bring to the table and how you will add value to their organization. In my blog article personal branding as an employee I am showing ways of how to strategically be visible in the corporate world.

You need to be clear what you stand for, who you are and who you are not. The first step is to Create your Branding Statement

Enjoy updating your Branding Statement, this is what I cover in my course SHOW UP!

The elevator pitch is one tool to introduce yourself to someone in a compelling way to set up for a successful professional conversation. It makes introductions during networking and job search simple and effective. Your elevator pitch should answer the following questions: Who are you? What do you do? State what makes you different. What do you want? Include an attention-grabbing hook. Keep your pitch simple and tailored to the audience. It is recommended to invest time into your elevator speech and prepare it when you are not under pressure. During my course SHOW UP! you will work on your Elevator Pitch and get feedback in a safe environment. This course is a good forum to prepare and practice. We start mid-September after the summer break.

Storytelling is a valuable interaction. Even if you aren't telling your story in-person to your intended audience, your story in any medium is still an interaction between you or your brand and your listener.

Next, I'll take a look at what how to become a masterful storyteller yourself.

Storytelling is one core chapter in my course SHOW UP! It is an art we all need to master in the work environment and part of lifelong learning.

One of the most popular interview questions is the one about your CV or your work history. It is a real classic, as it provides an easy introduction to the interview. Often, applicants feel surprised by such questions or requests: they are ambiguous and sometimes it is difficult to see what the interviewer really wants to know.
Before the interview at the company, write down your self-presentation in keywords according to the tasks and requirements of the new job and always according to the motto "Describe, don't evaluate".
You know yourself best and the question "Tell us something about yourself" is your chance to highlight what makes you special! You still need help with this? In my course SHOW UP! I present you a concept how you can easily prepare for moments in your professional life when you need to present yourself confidently. Reach out to me via mail katharina@katharinaengelhardt.com for further details.

Let me share simple tips on sharpening your image to be successful in your corporate career and answer the question of why you even need to think about it. Your image or let´s call it Personal Brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes you bring to your current (or desired) industry. Cultivated well, your personal brand will signal to employers whether or not you’ll be the right fit for an open role.

The difference between show up and show off is what is happening in your mind. The main difference is how you and others perceive a message. We should not stop ourselves from showing up and feel good because we are afraid of the possibility of being judged. It is crucial for yourself to show up, be seen and receive feedback.

Showing up means you become visible. When you are not visible, you can not be seen. The positive effects of showing up outweigh the negative effects.

In Katharina Engelhardt course SHOW UP! start exactly with this topic.

Achievement in professional life starts with the right mental mindset. Having the right people, mentors, and teachers in our lives positively influences how we view ourselves and our contribution to the world. In the article Katharina Engelhardt, career coach for women sharres three blogs and websites (in no particular order) that are incredibly inspiring.

I got interviewed by my coach Jasmin Schweiger. She is a part of my journey on my mission to bringing more women into leadership. The questions are how i would describe myself? And why is the topic of women in leadership so close to my heart? I share that I address all women who have the feeling that they are not perceived appropriately, but now want to change this. At the end of the interview, I share that at the moment my course "SHOW UP!" is running, a course in which one learns to know oneself better, to position oneself, and to present oneself, with 70 participants from a global environment. I have already created a waiting list for the next run, where you can sign up. And in a few weeks, I will launch "TAKE THE LEAD", a course for direct and indirect leadership. The course language of my courses is English. But I could imagine giving the course in German on request.